nitrateglow:

ucresearch:

The birth of movie merchandising


The Lost World is believed to be one of the first films to have a product tie-in. The movie was released in 1925, at the height of a “puzzle craze" in the United States, and plans were quickly drawn up to bring the two together.

While today we are all too familiar with the merchandising associated with films (usually the big blockbusters) watching the sincere and up front use of it in The Lost World’s promo film is almost sweet compared to today’s more subtle and sneaky product placement. Today, even films that don’t seem like they’d lend themselves naturally to merchandising still seem to find a way.

Watch: Into the Archives of Animation →

The Phantom of the Opera (1925) also had make-up, candy, and even shoe tie-ins during its initial release.

Bessie Love - “Lovey Mary” (1926)
Photo by Ruth Harriet Louise

Bessie Love - “Lovey Mary” (1926)

Photo by Ruth Harriet Louise

viola-goes-to-hollywood:

Bessie Love
vintagemarlene:

vintage bessie love poster (www.doctormacro.com)

vintagemarlene:

vintage bessie love poster (www.doctormacro.com)

pickurselfup:

The Village Blacksmith, 1922

Bessie Love - 1928
Photo by Jame Abbe

Bessie Love - 1928

Photo by Jame Abbe

Bessie Love and Anita Page
The Broadway Melody of 1929 - (1929)

Bessie Love and Anita Page

The Broadway Melody of 1929 - (1929)

Bessie Love sits in Marie Dressler’s lap
c. 1920s

Bessie Love sits in Marie Dressler’s lap

c. 1920s

Bessie Love
c.  1920s

Bessie Love

c.  1920s

Bessie Love
C. 1920s

Bessie Love

C. 1920s

Bessie Love and Anita Page
Broadway Melody - (1929)

Bessie Love and Anita Page

Broadway Melody - (1929)

Bessie Love gets ready to bake us some cookies
C. Early 1930s

Bessie Love gets ready to bake us some cookies

C. Early 1930s

Bessie Love gets the pampered movie star treatment
C. 1920s

Bessie Love gets the pampered movie star treatment

C. 1920s

Bessie Love
C. 1920s

Bessie Love

C. 1920s

latinamericana:

Bessie Love

latinamericana:

Bessie Love